Roofing Division

Visible Works Construction & Design’s roofing division specializes in the installation of complete residential & commercial roofing systems. When installing a new roof, one of the main areas to also take into consideration is not only the actual roofing components itself; but the overall roofing structure supporting the finished roofing system. While most roofing companies focus on only the roofing system consisting of the shingles or other flat roof covering; at Visible Works Construction & Design we take it a step further. We focus on the totality of the roofing structure itself as well as the new supporting roofing system being installed. To do this properly; we conduct an in depth inspection of the overall condition of the roofing structure each & every time we remove an old roof to ensure that the new components are being securely attached to a structurally safe and properly built roof structure. We specialize in residential steep sloped roofs, as well as complex commercial roofing projects that most companies shy away from due to the complexities that these bigger jobs may bring.

We have large roofing crews in place to ensure that we are able & capable of executing roofing projects fast and efficiently; minimizing the inconvenience replacing an entire roofing system may cause to homeowners, commercial property owners and visitors alike. Although we are able to work efficiently, we have a unique strict two step inspection process in place to ensure “Quality Control” and that all newly installed areas have been thoroughly installed to manufacturer’s specifications; as well as to the specifications within the scope of work promised to the property owner.

How do I know if I need a roof replacement or roof repair?

Leakage in attic after Wind-Driven Rain or Ice Build up can be the result of inadequate shingle underlayment or deteriorated flashing.

Peeling of Interior and/or Exterior Paint can be the result of excessive temperature or high humidity due to improper attic ventilation.

Interior Stains and/or Mold and Mildew Growth can be the result of inadequate shingle underlayment or ventilation.

Exterior Decay can be the result of improper attic ventilation.

Missing, cracked or curled shingles can be the result of shingles reaching the end of their life.

Dark spots on your roof can be the result of aging shingles that are losing their granules.

Excessive energy costs can be the result of insufficient attic ventilation that causes the heating/cooling system to run excessively.

The Visibly Better Roof Replacement System Process...

Pre-Construction Walk Through

Job Site Preparation

Roof Tear Off

Roof Deck & Structural Inspection

It is for this reason that Visible Works Construction & Design is different in how we install our roofs; as we emphases special attention to not only the installation of the visible roof but also what is not seen within the roof deck and roof structure -with the capacity to addressing any of the major concerns should they arise.

Owens Corning TruDefinition Duration Asphalt Shingles

Owens Corning TruDefinition Duration Asphalt Shingles

The following shingle colors are available in Wisconsin for installation.  Please contact our office if you would like find out more information about Owens Corning TruDefinition Duration Shingles.


GAF Timberline HD Shingles

The following shingle colors are available in Wisconsin for installation.  Please contact our office if you would like find out more information about GAF Timberline HD Shingles.


Roofing Information for Homeowners & Real Estate Agents

Critical Roof Weight Capacities

Residential Roofing Ventilation

Residential Roof Deck Protection

Application of your New Residential Roofing System

Clean up & Debris Removal


After the first step of our quality control inspection has been completed, our next step is to conclude this phase by first addressing any of the concerns that may need to be addressed and then execute our 2nd inspection which happens right after any and all concerns (if any) are addressed. The 2nd inspection is conducted by our project manager repeating the steps mentioned in the first inspection except this second inspection is done with a fresh pair of eyes that did not work on the project and is purposely done in this fashion to ensure that our quality control inspectors are also held accountable to maintain a higher standard of quality as well as to also ensure that nothing goes unnoticed or gets missed.

There is a lot more work that goes into installing a long lasting leak proof roofing system than simply tearing off the old roof and installing a new one and hoping that the finished product will last. At Visible Works Construction & Design you can be sure that you have a well-qualified team of experts dedicated to doing your project; on & off site. We will do it right the first time and when we leave your property, rest assured that our work will be visible; and our work will last…

Call Visible Works Construction & Design today to experience our exclusive
Visibly Better™ GUARANTEE.

Lisa L. Shorewood, WI

​I want to express my appreciation to you and your fine team for the work that you did on the roof, gutters, and the overall project in our Shorewood home. From beginning to end, this was an overwhelmingly positive contracting experience.

I will highly recommend your company to friends and colleagues, and please feel free to use my name as a reference for future customers.

Karl & Terri G. Milwaukee, WI

I just wanted to say thank you for doing such a great job on our new roof. I am so impressed by how quickly it was completed and that my yard was cleaned up, almost as if you'd never been here.

I can't say enough about how good your people were!

Thank you for a job well done.​